Going to South Africa

 Bollywood stars Shilpa Shetty, Preity Zinta and ShahRukh Khan Pics
Indian Premier League T20 cricket tournament in Cape Town. 

The moving of the IPL tournament away from India does not have a negative impact. It helps the league get a huge fan following abroad.

The Bollywood connection in IPL has certainly added to its value with stars like Shah Rukh Khan, Preity Zinta and Shilpa Shetty as the team owners. "It is a cocktail of entertainment and excitement. Bollywood has a mass connection and it helps in brand building."

Brand Finance has treated IPL as a single commercial entity in order to evaluate its worth. This means they have aggregated the income that both the Board of Control for Cricket in India (BCCI) and the franchisees will achieve, and the expenditure that each will incur. All cross-charged income/expenditure has therefore been ignored. Brand Finance calls this concept the 'IPL System'.